Since beginning the Angus business, Good Farms has always had the same objective; to produce structurally correct cattle that are selected for the traits that most positively impact the profitability of commercial producers. Good Farms feels a sense of responsibility to the commercial industry in that progress has to start with the seedstock producer. If we don’t improve, our customers can’t improve. We realize that over time, the factors that effect profitability may shift. Nevertheless, we feel cattle that are reproductively efficient, structurally sound on their feet and legs and have rapid growth rate will always be important. Complete performance and EPD data as well as ultrasound information is available on all bulls offered for sale. Using technologies such as DNA testing and ultrasound measurements in evaluating and selecting replacements is very important to us, but we also feel that visual evaluation for structure and quality are crucial for the long term success for us and our customers.
Good Farms has rarely participated in the show ring, but we have used the commercial industries demands and desires to help guide our direction in selection. While we strive to be on the leading edge in cattle improvement, we are not willing to sacrifice the basics that have brought us to this point, just to attain a gain in a new area of importance. We feel that slow progress is more important than jumping at a fad only to realize at a later time that we have lost the basics.
Good Farms also has another guiding principle that is of the highest priority. We strive to conduct our daily lives and business with the highest integrity and honesty. We will treat others as we want to be treated. That is one thing in life we do have control of.